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Development · Jersey City

Popular 99 Cent Store on Pedestrian Mall to be Replaced by Mixed-Use Project

Source: Jersey City Times · Jul 20, 2026, 4:24 PM

AI-assisted briefing from the publisher’s public headline and excerpt — not original reporting. How we write briefings

A long-standing 99¢ Dream store on Newark Avenue in Jersey City's pedestrian mall is set to be demolished and replaced with a mixed-use development project.

The discount retailer has served as a popular downtown destination for affordable household goods and merchandise for decades, but the property is now earmarked for redevelopment that will transform the current retail space into a mixed-use property.

Key points

  • 99¢ Dream store on Newark Avenue's Pedestrian Mall will be replaced by a new mixed-use project
  • The discount store has been a popular downtown Jersey City destination for affordable household goods for many years
  • The development marks another commercial transition in Jersey City's downtown shopping district
  • Mixed-use projects typically include retail, residential, and/or office space combined in one building

FAQ

What is replacing the 99¢ Dream store in Jersey City?
The long-standing 99¢ Dream store on Newark Avenue is being replaced by a mixed-use development project. Details about the specific nature and timeline of the new project were not disclosed in the available information.
How long has the 99¢ Dream store been operating in Jersey City?
The store has been a fixture of Jersey City's downtown for as long as anyone can remember, serving as a go-to destination for inexpensive household items, seasonal goods, and hard goods before its closure.

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