Gov. Sherrill signs law banning ‘surveillance pricing’ at N.J. grocery stores

Key points

• Gov. Sherrill signed legislation banning 'surveillance pricing' practices at New Jersey grocery stores
• The law prevents retailers from using personal data to charge different prices for identical products to different customers
• The measure targets discriminatory pricing based on customer shopping habits and loyalty program data
• This consumer protection law aims to ensure fair and transparent pricing for all shoppers in the state

FAQ

What is 'surveillance pricing' in grocery stores?

Surveillance pricing is when retailers use personal data, shopping history, and loyalty program information to charge different customers different prices for the same products. This practice leverages data collection to implement discriminatory pricing strategies.

How does this new law protect New Jersey consumers?

The law bans retailers from using personal data to determine individual customer prices, ensuring all shoppers pay the same price for identical products regardless of their shopping history or loyalty program membership.

Which retailers are affected by this New Jersey law?

The law applies to grocery stores and retailers operating in New Jersey that were using personal data for price discrimination.