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Lifepro Fitness lands Target deal for Waver vibration plate

Source: NJBiz · Jul 20, 2026, 4:02 PM

AI-assisted briefing from the publisher’s public headline and excerpt — not original reporting. How we write briefings

Lifepro Fitness lands Target deal for Waver vibration plate news image

Howell-based Lifepro Fitness has secured a significant retail partnership with Target, making its Waver vibration plate available in approximately 1,728 Target stores across the United States.

This marks a major milestone for the New Jersey company, representing its first major mass retail distribution deal and expanding its reach beyond direct-to-consumer channels.

Key points

  • Lifepro Fitness, headquartered in Howell, NJ, secured a nationwide Target retail partnership
  • The Waver vibration plate will be available in roughly 1,728 Target stores across the US
  • This represents the company's first major mass retail launch
  • The deal signals growth and market expansion for the New Jersey-based fitness equipment manufacturer

FAQ

What is Lifepro Fitness and where is it based?
Lifepro Fitness is a New Jersey company based in Howell that manufactures fitness equipment, including vibration plates and other wellness products.
What product is being sold through Target?
The Waver vibration plate, one of Lifepro Fitness's key products, will be distributed through Target stores nationwide.
How many Target stores will carry the product?
The Waver vibration plate will be available in approximately 1,728 Target locations across the United States.

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